Hoey Shines through at the Home of Golf

October 4th, 2011

Titleist Brand Ambassador Michael Hoey wrote another wonderful chapter in the remarkable story of Northern Irish Golf as the Ulsterman finished spectacularly at the Alfred Dunhill Links Championship to record a two shot winning margin from fellow countryman and Titleist Ambassador Rory McIlroy.

Hoey, who began the week in 271st in the Official World Golf Rankings carded a stellar final round of 68 at St Andrews, which included three birdies in his final four holes, for a winning total of 22-under par (266). What a way to close out a tournament and claim the Championship!!! This was Michael’s second European Tour Title of the season after an earlier season success at the Madeira Islands Open in May. The win at the Alfred Dunhill Championship came with a first prize of €588,148 and propelled Michael into the world’s top 100; into 15th spot on the Race to Dubai standings; and ensures his place at the season-ending Dubai World Championship later in the year.

“It’s just amazing what winning a big tournament can do for you,” said Hoey. “Winning the Dunhill Links will open a lot of doors for me and getting into huge tournaments like the Dubai World Championship is one of the biggest benefits. I’m ecstatic.”

Victory for Hoey comes hot on the heels of last week’s win by fellow Titleist Ambassador Kenneth Ferrie who claimed the title at the Austrian GolfOpen and continues the momentum for the new 712 series irons on the European Tour. 712 series irons have found their way into the winner’s circle on numerous occasions on the PGA Tour with the likes of Nick Watney (712 AP2), Chris Kirk (712 CB) and Scott Stallings (712 AP2) all claiming victory with the new irons. Kenneth Ferrie’s win in Austria marked the maiden victory for 712 series irons on the European Tour with the likeable Geordie trusting 712 CB for his success and this momentum has continued with Michael Hoey trusting 712 AP2 on his way to victory at the Alfred Dunhill Links Championship. There has been an overwhelming acceptance for the new 712 series irons across the worldwide professional tours and this new iron line, available in AP1, AP2, CB and MB models, will begin shipping to golf shops across Europe from mid-November. Stay tuned to Team Titleist for more information on this exciting new iron line over the weeks to come.

Huge congratulations to Michael Hoey, who will be looking to continue his fantastic form for the remainder of the season and is no doubt already looking forward to the Dubai World Championship where he will have the opportunity to play for one of the richest prizes in all of golf.

Here’s a closer look at Michael Hoey’s Titleist equipment:

Ball: Pro V1x
Driver: 910D3 8.5°
Fairway: 910F 13.5°
Irons: AP2 (712 Series) 3-PW & AP2 (710 Series) #2 Iron
Wedges: Vokey Design Spin Milled 54°, 58°

As well as being the choice of the champion, Michael Hoey, Titleist also topped the golf ball count at the Alfred Dunhill Links Championship with the iconic Pro V1 franchise accounting for 100 players compared to 22 for the nearest competitor. In addition, Titleist also topped the counts for irons, hybrids and wedges at the event.

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